The Problem We Solved
Luma Living was launching its first premium homeware collection with no existing brand awareness. The brief: create a full campaign from zero that positioned the brand as a lifestyle statement, not just a product range.
Budget was split across OOH, digital, social, and physical retail — everything had to be consistent but each format had to work independently.
How We Approached It
We developed the campaign concept "Live in the Light" — built around warm, airy lifestyle photography and a restrained typographic system that let the products breathe. The visual language was aspirational without being inaccessible.
A master asset kit was built from which every format was derived: multiple OOH billboard sizes, Meta and Google ad sets, Instagram and TikTok content templates, and a full in-store display system.
Campaign Design Showcase
