The Challenge
The Problem We Solved
Klay Apparel had an inconsistent Instagram presence — some posts polished, most ad-hoc phone photos with mismatched fonts and no colour consistency. Engagement was declining and follower growth had stalled.
They didn't need a social media manager — they needed a system their in-house team could run without a designer.
Our Approach
How We Approached It
We audited existing content, defined a visual language, and built a fully editable Canva template library organised by content type: product spotlights, lifestyle shots, educational carousels, testimonials, and promotional posts.
The content calendar mapped 90 days of posts by type, theme, and optimal posting time. Eight Reels scripts covered product unboxings, styling tips, behind-the-scenes, and seasonal promotions.
Content System Showcase
Instagram Feed Grid & Templates
Deliverables
What We Delivered
90 feed post templates (Canva & Photoshop) — fully editable
30 Instagram Stories templates across 6 content types
8 Reels scripts with caption copy and hashtag sets
90-day content calendar with themes and posting schedule
Visual brand guide — colours, fonts, photography direction
Template usage guide — swap images and copy in under 5 mins
“We finally have a social presence that looks like us. The templates are so well built that our team just swaps the image and posts. Engagement has more than doubled.”
— Reem Al-Harbi, Brand Manager, Klay Apparel
Results & Impact
The Outcome
2×
Engagement rate increase within 90 days
12K
New followers gained in first 90 days
6d
Full system delivery from brief